ICC CODE FOR ETHICAL MARKETING AND ADVERTISING

Celebrating 80-years of industry guidance, the International Chamber of Commerce (ICC) has partnered with the ICC Academy to deliver an innovative online course on responsible advertising and marketing practice.

This programme builds upon years of expertise on ethical practices through dozens of real-life examples.

Anyone doing business internationally should be well-versed on this topic to build strong consumer trust and confidence.

PROGRAMME

This ICC course expands on a programme initially developed with the international business school INSEAD. Its purpose is to promote global awareness and use of ICC’s internationally recognised Marketing and Advertising Codes and is aimed at developing the skills needed to create, design and deliver responsible marketing communications.

By following this course, you learn about the core principles of the ICC Code – the gold standard for international best practice and the global reference for international advertising self-regulation. You will learn about how to market products responsibly from a corporate and professional perspective; and how to avoid exposing your company to risks, by exploring the impact that regulation, ethical considerations and cultural differences across national and international markets have on the practice of advertising.

COURSE STRUCTURE

Our 2-hour interactive course will take you through pivotal case studies to understand the principles at the heart of global advertising codes – applicable across every industry.

Lesson 1 – What is the ICC Code?
Lesson 2 – Importance of Ethical Advertising
Lesson 3 – Ethical Principles relating to Customers
Lesson 4 – Ethical Principles relating to Digital Marketing
Lesson 5 – Ethical Principles relating to Society
Lesson 6 – Ethical Principles relating to Competitors
Lesson 7 – Conclusion

PRICING MODEL

This course will be available to everyone, free of charge. For professionals wishing to solidify their commitment to the ICC Code, we will be offering a formal examination for a nominal fee of US$200.

Please register here for this certificate.